Your brand is more than your logo. Yes, the logo is what your customers see on your door and business card and it’s a vital part of your brand, but it’s just that – one part. There is much more to a brand. Think of your brand as a building . It consists of many parts to make up a complete piece: walls, floor, roof, windows etc. The same goes for your brand.
Your brand is everything
Your brand is in reality determined by your customers. So how can you control what your brand is? Truth is – you can’t. But you can influence what your customers think. And that’s what brand strategy is all about. It’s the way in which you grow your brand image through customer interaction. Much of this communication is usually done with various marketing activities, such as advertising, PR, events etc. When investigating which activity to engage in it’s important to know the customer. Many businesses focus their customer interaction through only one or two marketing activities and often forget the essentials. We have experience in most aspects of brand building and strategic planning.
Talk to us if you want to capitalise on your key strengths and grow your brand image.