Strategy

Your brand is more than your logo. Yes, the logo is what your customers see on your door and business card and it’s a vital part of your brand, but it’s just that – one part. There is much more to a brand. Think of your brand as a building . It consists of many parts to make up a complete piece: walls, floor, roof, windows etc. The same goes for your brand.

 

Your brand is everything

Your brand is in reality determined by your customers. So how can you control what your brand is? Truth is – you can’t. But you can influence what your customers think. And that’s what brand strategy is all about. It’s the way in which you grow your brand image through customer interaction. Much of this communication is usually done with various marketing activities, such as advertising, PR, events etc. When investigating which activity to engage in it’s important to know the customer. Many businesses focus their customer interaction through only one or two marketing activities and often forget the essentials. We have experience in most aspects of brand building and strategic planning.

 

Talk to us if you want to capitalise on your key strengths and grow your brand image.

Pharmaceutical-style bag with ‘Your brand is everything’ printed on it.
Image of a book. The cover title reads ‘Good content demands attention’.

Content

Second only to the strategy, content is probably the most important part of a company’s marketing. Yet it’s often overlooked. If strategy were a car journey the content would be the scenery outside the window. If you want your customers to trust your brand it’s the content that will do most of the heavy lifting.

 

Good content demands attention

Good content can be anything from photos of your latest project to a blog post. Your strategy should outline what content your customers would benefit from. A technical services company might benefit from frequent blog posts and email newsletters that cover various technical topics. Whereas a local gardening business might be better off investing in a good camera and showing off their latest creations on social media or a website. The trick is to know your audience. If you want your content to add value to your business it must first be valuable to your customers.

 

Talk to us if you want to create relevant, measurable and valuable content for your business.

Design

As a concept, design is ever evolving. Today, phrases like ‘design thinking’ are trending on Twitter and everyone from CEO’s to local merchants want to know how design can help their business. And design is a powerful concept that when implemented and done well can change the way a company functions for the better.

 

Design has the power to move

Design has the power to move people emotionally and sometimes against their better judgment. On its most basic level, design builds trust. Product design is a good example. When you pick up a pen, you don’t check to see if it’s got ink in it first. You just ‘click’ it and start writing. It’s been designed in such a way that you trust it to hold the ink in it and not leak. That’s what design can do for you. It can take your product or service and present it in such a way that consumers understand and more importantly trust.

 

Talk to us if you want a better, more rewarding relationship with your customers.

Balloon with message ‘Design has the power to move’ – Monologue.

Strategy

Your brand is more than your logo. Yes, the logo is what your customers see on your door and business card and it’s a vital part of your brand, but it’s just that – one part. There is much more to a brand.

 

Think of your brand as a building. It consists of many parts to make up a complete piece: walls, floor, roof, windows etc. The same goes for your brand.

Your brand is everything

Your brand is in reality determined by your customers. So how can you control what your brand is? Truth is – you can’t. But you can influence what your customers think. And that’s what brand strategy is all about.

 

It’s the way in which you grow your brand image through customer interaction. Much of this communication is usually done with various marketing activities, such as advertising, PR, events etc. When investigating which activity to engage in it’s important to know the customer.

 

Many businesses focus their customer interaction through only one or two marketing activities and often forget the essentials. We have experience in most aspects of brand building and strategic planning.

 

Talk to us if you want to capitalise on your key strengths and grow your brand image.

Content

Second only to the strategy, content is probably the most important part of a company’s marketing. Yet it’s often overlooked. If strategy were a car journey the content would be the scenery outside the window.

 

If you want your customers to trust your brand it’s the content that will do most of the heavy lifting.

Good content demands attention

Good content can be anything from photos of your latest project to a blog post. Your strategy should outline what content your customers would benefit from.

 

A technical services company might benefit from frequent blog posts and email newsletters that cover various technical topics. Whereas a local gardening business might be better off investing in a good camera and showing off their latest creations on social media or a website. The trick is to know your audience.

 

If you want your content to add value to your business it must first be valuable to your customers.

 

Talk to us if you want to create relevant, measurable and valuable content for your customers.

Design

As a concept, design is ever evolving. Today, phrases like ‘design thinking’ are trending on Twitter and everyone from CEO’s to local merchants want to know how design can help their business.

 

And design is a powerful concept that when implemented and done well can change the way a company functions for the better.

Design has the power to move

Design has the power to move people emotionally and sometimes against their better judgment. On its most basic level, design builds trust.

 

Product design is a good example. When you pick up a pen, you don’t check to see if it’s got ink in it first. You just ‘click’ it and start writing. It’s been designed in such a way that you trust it to hold the ink in it and not leak.

 

That’s what design can do for you. It can take your product or service and present it in such a way that consumers understand and more importantly trust.

 

Talk to us if you want a better, more rewarding relationship with your customers.

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