Brand strategy

Your brand is more than your logo. Yes, it’s what your customers see on your door and business card and it’s a vital part of your brand, but it’s not everything. Think of it as a building, consisting of different parts: walls, floor, roof, windows etc. That’s your brand – you need to work on all aspects of your brand to maximise its value.

 

Your brand is everything

How do you control your brand, when your customers determine its value? Truth is – you can’t. But you can influence what your customers think. And that’s when brand strategy can help you. We use our combined experience to gain insight into what your target audience thinks and wants, and create a tailored brand strategy with you. Next, we work out a delivery plan. This would include one, two or more marketing activities, that we feel would give you the best return on investment, in order to achieve your goals. Many businesses focus their marketing through only one or two activities and often forget the essentials. We have experience in most aspects of brand building and strategic planning.

 

Talk to us if you want to capitalise on your key strengths and increase your brand value.

Pharmaceutical-style bag with ‘Your brand is everything’ printed on it.
Image of a book. The cover title reads ‘Good content demands attention’.

Relevant content

Content is the text in the letter, the style in which it’s written and the quality of the paper. When content is good it considers its audience and what they want/need. When content is good it can make you smile/cry/buy/sell. When content is good it’s relevant.

 

Good content demands attention!

Your strategy should outline what content your customers would benefit from. A technical services company might benefit from frequent blog posts and email newsletters that cover various technical topics that educates and gives tips. Whereas a local gardening business might be better off investing in a good camera and showing off their latest creations on social media or a website. The trick is to know your audience. If you want your content to add value to your business it must first add value to your customers.

 

Talk to us if you want to create relevant, measurable and valuable content for your business.

Considered design

Design seems to be everywhere today. It’s difficult to get through your day without phrases like ‘design thinking’ or ‘design system’ appearing in our feed. What was once an exclusive ‘members only’ club has changed into something that the general public has an opinon on. We love design, obviously. But we also realise that it’s not a silver bullet. It’s not a concept that can simply be adopted to solve problems on its own.

 

Design has the power to move

Design has the power to move – your products, your opinions or your perception. We may not realise it but we are all frequently moved by (the power of) design, in one way or another. Design can take your product or service and present it in such a way that turns consumers into customers and sceptics into believers. The bottom line is: good design builds trust. And nothing sells better than trust (except perhaps sex).

 

Talk to us if you want to harness the power of design.

Balloon with message ‘Design has the power to move’ – Monologue.

Brand strategy

Your brand is more than your logo. Yes, it’s what your customers see on your door and business card and it’s a vital part of your brand, but it’s not everything.

 

Think of it as a building, consisting of different parts: walls, floor, roof, windows etc. That’s your brand – you need to work on all aspects of your brand to maximise its value.

Your brand is everything

How do you control your brand, when your customers determine its value? Truth is – you can’t. But you can influence what your customers think. And that’s when brand strategy can help you.

 

We use our combined experience to gain insight into what your target audience thinks and wants, and create a tailored brand strategy with you. Next, we work out a delivery plan. This would include one, two or more marketing activities, that we feel would give you the best return on investment, in order to achieve your goals.

 

Many businesses focus their marketing through only one or two activities and often forget the essentials. We have experience in most aspects of brand building and strategic planning.

 

Talk to us if you want to capitalise on your key strengths and increase your brand value.

Relevant content

Content is the text in the letter, the style in which it’s written and the quality of the paper. When content is good it considers its audience and what they want/need. When content is good it can make you smile/cry/buy/sell.

 

When content is good it’s relevant.

Good content demands attention!

Your strategy should outline what content your customers would benefit from.

 

A technical services company might benefit from frequent blog posts and email newsletters that cover various technical topics that educates and gives tips. Whereas a local gardening business might be better off investing in a good camera and showing off their latest creations on social media or a website.

 

The trick is to know your audience. If you want your content to add value to your business it must first add value to your customers.

 

Talk to us if you want to create relevant, measurable and valuable content for your business.

Considered design

Design seems to be everywhere today. It’s difficult to get through your day without phrases like ‘design thinking’ or ‘design system’ appearing in our feed. What was once an exclusive ‘members only’ club has changed into something that the general public has an opinion on.

 

We love design, obviously. But we also realise that it’s not a silver bullet. It’s not a concept that can simply be adopted to solve problems on its own.

Design has the power to move

Design has the power to move – your products, your opinions or your perception. We may not realise it but we are all frequently moved by (the power of) design, in one way or another.

 

Design can take your product or service and present it in such a way that turns consumers into customers and sceptics into believers.

 

The bottom line is: good design builds trust. And nothing sells better than trust (except perhaps sex).

 

Talk to us if you want to harness the power of design.

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