We are a sizeable international specialty chemicals distribution group with 14 associated companies active in over 30 countries. We are diverse and operate across many market sectors in many parts of the world, and wanting to engage with new suppliers, customers and potential partners.
Having a fully functional, up-to date, easily accessible website, in a multitude of languages is therefore critical in terms of our marketing efforts and daily operations.
Our association with Monologue, began a year ago. The existing PlusChem website was dated, dysfunctional and needed a ground-up revamp. Additionally we needed to improve our search engine optimisation as well as enhance our presence through other social media platforms. A year later and our goals have been successfully achieved.
Monologue led the way throughout the whole process. Communication and service was first class. We now continue to work in partnership with them and rely on their helpful support in updating and fine tuning all of our on-line media interfaces.
As part of an overall overhaul of their digital marketing, Monologue took over the management of the PlusChem LinkedIn account. Posting relevant industry content at least once every week, we were able to increase key figures, such as: Impressions, Reach and Page Views (all organic).
We were able to increase time spent on their page as well as lead generation by driving traffic from their LinkedIn page to the new website.
By targeting relevant industries and companies with up-to date content, we’re able to position PlusChem as a leader in the chemical supplier and manufacturing industry.