A digital makeover for PlusChem

As one of the largest chemical distribution networks in the world, PlusChem needed a digital presence to match their reputation. Monologue worked with PlusChem to develop a simple and modern website that emphasised their collective knowledge and global reach but also highlighted the individual members.



Digital Marketing, SEO, Social Media, UI & UX, Web Design & Development


October, 2021

Monologue created new copy, imagery and video for the PlusChem website. Built on WordPress with some custom modifications, we continue to work with PlusChem to enhance their social media as well as SEO. Coming in the next few months – multi-lingual support and a members’ only section.
pluschem mobile multiple devices

We are a sizeable international specialty chemicals distribution group with 14 associated companies active in over 30 countries. We are diverse and operate across many market sectors in many parts of the world, and wanting to engage with new suppliers, customers and potential partners.

Having a fully functional, up-to date, easily accessible website, in a multitude of languages is therefore critical in terms of our marketing efforts and daily operations.

Our association with Monologue, began a year ago. The existing PlusChem website was dated, dysfunctional and needed a ground-up revamp. Additionally we needed to improve our search engine optimisation as well as enhance our presence through other social media platforms. A year later and our goals have been successfully achieved.

Monologue led the way throughout the whole process. Communication and service was first class. We now continue to work in partnership with them and rely on their helpful support in updating and fine tuning all of our on-line media interfaces.

Dr. David Salter

As part of an overall overhaul of their digital marketing, Monologue took over the management of the PlusChem LinkedIn account. Posting relevant industry content at least once every week, we were able to increase key figures, such as: Impressions, Reach and Page Views (all organic).

Example of LinkedIn 'Overall results' report for PlusChem

We were able to increase time spent on their page as well as lead generation by driving traffic from their LinkedIn page to the new website.

Example of LinkedIn 'Page performance' report for PlusChem

By targeting relevant industries and companies with up-to date content, we’re able to position PlusChem as a leader in the chemical supplier and manufacturing industry.

Example of LinkedIn 'Page visits' report for PlusChem
pluschem website devices wide