How to Boost Business Growth Using SEO Strategies

In today’s competitive world of business and marketing, many believe that having a website for their company is enough but really having a website alone doesn’t cut it. Your business needs to ensure potential customers can find your website easily, this is done using SEO (Search Engine Optimisation). You may have heard of this before, or you might not have a notion what SEO is and that is why we are here to provide you with the right understanding of how to use it to your advantage. According to Google Central Search, SEO ‘is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine’. SEO is crucial as it’s what brings your clients and prospects through to your company’s website each time when they search something that relates to your products/ services. Below are some essential strategies in building the perfect SEO.

Use descriptive URLs:

• When building a URL, it is a must to keep them short yet descriptive, longer URL’s containing random numbers and letters are ineffective and can be confusing to the search engine as well as the viewer. You want your URL to hold key words relating to the content that is on that page. While adding these keywords, always use lower case, avoid mixing uppercase and lowercase and separate the keywords by using hyphens ( – ) without spaces, make sure to use ( – ) and not an underscore ( _ ). Keep away from unnecessary words such as ‘the’, ‘and’ ‘of’ and as stated above stick to the key words associated to the pages content. All of these elements are essential in building the perfect URL which results in boosting your businesses SEO.

Avoid distractive advertisements:

• If you want your users to gain the best experience while using your website it is crucial to avoid too many ads or intrusive layouts. Users tend to get annoyed if there are too many advertisements on their screen that it is near impossible to focus on the content in which they are searching for. A successful business page will have few ads, one or two at the most related to their page that are spread out evenly to prevent any irritation from the viewer, it is a must to prioritise your content first and then advertisements. Similarly, if your websites format is unorganised and difficult to use, people viewing will become frustrated quickly and leave the site almost instantly. This outcome is more than likely to happen if a website has full screen popups that blocks the pages content, an alternative to a full screen pop up is using banners at the top or bottom of the content. Too many ads can result in a slow website, which everyone hates so don’t be that website that takes forever to load. It’s all about organising your advertisements in order to keep your viewer happy while visiting your page.

Predicting your viewers:

• Another essential to successful SEO is understanding what your audience will search for. Creating content that will align with Google’s top searches will boost your company’s website as more people tend to click on the first few websites that relate to their search. Before uploading your content online always make sure to type relevant keywords into google as it provides ‘suggested searches’, additionally, if you scroll to the bottom of the search page results as it also has a ‘people also searched for’ section, giving you more ideas on what way to phrase your content.

We hope that the information we shared above is useful to you, as mentioned above by just having a website in today’s fast paced digital world is simply not enough.These SEO strategies will aid your businesses online presence, resulting in boosting your company’s growth. The goal for any successful business is not only to exist online but to thrive within the online world and to use their online platforms as another way of promoting their brand. If you’re interested, contact us here to get in touch and to find out more.