The Power of Brand Identity

Ever wonder how companies like Nike, Adidas, Disney, Apple, McDonalds, Netflix… the list goes on, became so incredibly recognised ? What did they do to become so successful? That’s where our expertise thrive, our skills play a key role in building your business into a growing achievement. The popular establishments mentioned above own who they are and present themselves to the world through their Brand. Branding your business is crucial while on the road to success. There are many reasons why branding your company is important such as visual identity.

When people see a symbol, word or marker that relates to your brand, it brings their mind back to your company, reminding them of your establishment every time. For example, McDonald’s with its trademark symbol of the ‘Golden Arches’ (yellow ‘M’) or the red and yellow colour scheme. This is one of the main reasons why McDonalds is so successful because when people catch sight of the McDonald’s symbol or the colours relating to the renowned franchise they tend to automatically think of it. This then, majority of the time, just like the rest of the well-known establishments with effective branding, leads to a purchase being made, raising the sales. We provide a service which will benefit your business in establishing brand recognition, making your company instantly noticeable, providing a constant message, tone and visual to customers while they remember you.

Not only will customers remember your business with effective branding, but they will value it even more. When professional branding is in place it creates a sense of trust and a place where customers can depend on for their wants or needs. Although visuals are extremely important when it comes to branding, the story behind your company is just as important. We covered this topic on a previous blog, ‘How brand storytelling can benefit your business into success’ . Since it has been brought up already on our website, we won’t go into much detail in this blog but we will express how crucial it is in one sentence. Brand storytelling creates emotional connections with customers, increasing engagement and strengthening your company’s reputation.

Reputation is important when it comes to a business’s success, it’s what makes your loyal customers…loyal, this is why branding is essential in keeping your business constantly flowing. Using McDonald’s as an example again, they maintain their reputation but deliver consistent brand experience. This is achieved when an establishment ensures every customer interaction lives up to its highest standards. We aid in maintaining a brands identity by using the same logo, tone, font, colours, etc. across all platforms of a business. This is also called omnichannel consistency as the style stays the same across the company’s website, social media, emails, etc. This benefits the brand as it allows customers to recognise your business’s design, bringing them back time and time again. Not only does branding strengthen your company as a whole but also differentiates it from other businesses whether they’re in the same industry or not, any competitors really.

This blog highlights the importance of how beneficial branding is in making your company recognisable, trusted and successful. We specialise in building your dream brand design for your business and a strong brand builds customer loyalty, ensures a consistent experience and draws attention to you, away from competitors. By working with us here at Monologue we can assist your business with all the above while you enjoy the process of it all. Want to get in touch and show everyone what your business is really worth? Click here to contact us.